The course addresses issues pertaining to the technology evolution, adoption, diffusion, and change as well as protecting technology and intellectual property. These issues include: How technological innovation can strategically be managed to generate profit, sustainable growth and economic value in firms? How should firms deal with technological change and disruptive technologies that may threaten their core business?
How can mature organizations cultivate creativity and sustain an innovative climate? How firms develop and sustain competitive advantage overtime?
This course introduces the case research methodology through examples and
discussion. Students will read and critically analyze select case studies from
various industries across many countries. The concepts and techniques learned
will then be applied to a case research project of the student’s choice. Detailed
data gathering, analysis, writing, and revising will be required.
Rapid globalization and the liberalization of national economies have made international transfer of technology (ITT) a very important component of international business. ITT is, today, widely used by firms in both developing and industrialized countries as a means of gaining access to technologies to strengthen their competitiveness and growth. The main objective of this course is to provide the participants with the necessary knowledge and tools to plan and implement ITT both from the perspective of a buyer and seller of technology
This course will analyze basic behaviors of organization especially in today’s complex business world. Each component of organizational behavior, individuals, groups and organizational level are regarded as independent variable and studied how it will affect dependent variables of organizational behaviors; productivity, absenteeism, turnover, job satisfaction and organizational citizenship. Several current business issues of organizations provided by instructors will assist students to apply theories to the real business world
At the end of the course, the participants should understand the basic concepts, frameworks and functions of Project Management. They should also understand and know how to use some technical tools in project management, including computer applications, that are commonly used in managing larger projects, the process and problems associated with financing and managing large and complex projects. They can relate the learned analytical framework to problems and situations provided in case studies as well as appreciate potential applications of certain project management techniques and concepts in real projects at your work
This course will provide knowledge and approaches with a global management orientation and multicultural management skills and approaches
Following this lecture, the IEMBA-participants should :
- be familiar with the problems and risks of managing cross-border business transactions,
- know the two components of an international strategy ,
- be able to evaluate the different ways of going international ,
- understand the four different international competitivestrategies to develop & exploit new advantages through a company‘s international activities,
- understand the implications of a chosen international competitivestrategy for a company‘s internationalorganizational structure
Upon completion of Marketing Management, you should be able to:
- understand marketing theories and principles
- develop strategies to position new market offerings nationally and internationally
- devise product and branding strategies that are appropriate for different cultures and markets worldwide
- develop pricing and promotional strategies in the context of a competitive environment